Da Vinci's heritage of paint making dates back over 75 years to Northern Italy. Three generations later, Marcello continues his granfather's passion in California with an updated oil collection. There are now 15 Natural Pigment Colors such as Natural Gold Ochre, Arizona Red and Hematite Genuine. There are 60 linseed-based colors total and they are ideal for those seeking high-quality creamy consistency oils. Every color is formulated with the highest concentration of lightfast pigments and today Da Vinci is accepted as the most permanent color line in the industry.